--- title: 5 Engaging Pinterest Strategies for Merchants description: Pinterest isn't a social network that retailers should overlook. In fact, recent Piqora data ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-08-21-33-5662-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 5 Engaging Pinterest Strategies for Merchants ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) 17 Mar, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/5-engaging-pinterest-strategies-for-merchants](mailto:?Body=https://www.websitemagazine.com/ecommerce/5-engaging-pinterest-strategies-for-merchants) - Link Copied! ![5 Engaging Pinterest Strategies for Merchants](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-08-21-33-5662-PM.png) **Pinterest isn't a social network that retailers should overlook.** In fact, recent Piqora data shows that total revenue driven from Pinterest has increased by [more than 78 percent](https://blog.piqora.com/pinterest-analytics-mobile-revenue-from-pinterest-is-up-224/) year over year. The challenge many retailers have when it comes to Pinterest, however, is implementing a content strategy that does more than just advertises their products. Just like other social networks, Pinterest is a place where conversations happen and content gets shared, which means that pins need to be engaging in order for retailers to see a positive ROI. For some help sprucing up your content strategy for the social network, take a look at five Pinterest strategies for merchants that are sure to increase fan engagement with your brand's virtual pinboards. ## **[ModCloth](https://www.pinterest.com/modcloth/)** Followers: 2,213,561 Takeaway: Stay in the Conversation with Non-Promotional Content Brands are inclined to promote their own content on social networks, and rightfully so. To make sure social networks stay "social", however, brands also need to contribute to conversations rather than only promoting their own products. ModCloth does this by creating a variety of boards on its Pinterest page that contain not only ModCloth inventory, but other types of engaging content. The retailer's "Cute, Cuter, Cutest!" board, for example, is a repin hub for anyone looking for - you guessed it - cute images. Although the board is mostly made up of cute animal-related photos and gifs, the retailer's social media team also sprinkles in "cute" inventory that links back to the ModCloth website, such as a panda bean bag chair and cat earrings. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Modclothcute-2-1-1-1.jpg?width=630&height=347&name=Modclothcute-2-1-1-1.jpg) --- ## [Nordstrom](https://www.pinterest.com/nordstrom/) Followers: 4,419,019 Takeaway: Highlight Top Products Although it is important to keep your Pinterest page from looking like an advertisement, retailers can still create some boards that are solely dedicated to their inventory, especially best-selling items. Nordstrom does this through a pinboard that highlights the company's top pins on Nordstrom.com. Not only is this strategy a good way to show customers what items are trending, but it also pushes them through to Nordstrom's website rather than a competitor's site, such as Sephora. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Nordstromtoppins-2-1-1-1.jpg?width=630&height=322&name=Nordstromtoppins-2-1-1-1.jpg) --- ## [Michael's](https://www.pinterest.com/michaelsstores/) Followers: 368,513 Takeaway: Keep Boards Searchable It can be tempting to be witty when titling Pinterest boards, but it is typically not a good idea. This is because creative titles can make your board more difficult for consumers to find, both on the search engines and Pinterest search results. Instead, focus on titling boards with basic headings that contain keywords, like craft retailer Michael's does with its "Easter & Spring," "DIY & Crafts" and "Mason Jars" boards. After all, you can always be more creative when posting descriptions to the actual images being pinned. It should be noted, Michael's has a limited ecommerce site (in terms of what is available to purchase online), but Pinterest likely helps the craft company drive traffic to the Projects section of its website and its local storefronts (as crafts require supplies).  ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Michaelstitles-2-1-1-1.jpg?width=630&height=360&name=Michaelstitles-2-1-1-1.jpg) --- ## [Etsy](https://www.pinterest.com/etsy/) Followers: 400,733 Takeaway: Shake up Content with Guest Pinning Etsy takes [guest blogging](https://www.websitemagazine.com/blog/is-guest-blogging-dead) to the next level with its "Guest Pinner" program. Through the program, Etsy featured a variety of boards that were created by chosen "guests," which range from Etsy sellers to companies like Whole Foods. This type of strategy not only incorporates different points of views into a retailer's Pinterest Page, but can also increase visibility as the guest pinner is likely to promote their board, just as guest bloggers promote the articles they write. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Etsyguestpin-2-1-1-1.jpg?width=630&height=301&name=Etsyguestpin-2-1-1-1.jpg) --- ## [Urban Decay](https://www.pinterest.com/urbandecay/) Followers: 50,765 Takeaway: Win Engagement with Contests Pinterest may have tightened up its [contest rules](https://www.websitemagazine.com/blog/better-pinterest-contests) back in October, but that doesn't mean brands still can't leverage this strategy. Urban Decay, for example, launched a "Get Electric" contest earlier this year to promote its new, vibrant eyeshadow palette. The contest, which was created through social marketing platform Piqora, awarded the winner tickets to a summer music festival. To enter, consumers were simply required to follow Urban Decay on Pinterest, create their own board called "Get Electric with UD" and pin their favorite summer festival looks. At the end of the contest, the beauty retailer's board had more than 46,000 followers. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Urbandecaycontest-2-1-1-1.jpg?width=630&height=472&name=Urbandecaycontest-2-1-1-1.jpg) --- ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/ecommerce/author/allison-howen" }, "dateModified" : "2023-05-01T20:23:45.007Z", "datePublished" : "2014-03-17T05:00:00.000Z", "headline" : "5 Engaging Pinterest Strategies for Merchants", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-08-21-33-5662-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/5-engaging-pinterest-strategies-for-merchants", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "5 Engaging Pinterest Strategies for Merchants", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```