--- title: Affiliate Tracking by Engagement Metrics description: Brand enthusiasts and influencers are some of the most valuable people a company can align itself wi... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schaaf-reach_100x100-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Affiliate Tracking by Engagement Metrics ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/ecommerce/author/amberly-dressler) 25 Jun, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/affiliate-tracking-by-engagement-metrics](mailto:?Body=https://www.websitemagazine.com/ecommerce/affiliate-tracking-by-engagement-metrics) - Link Copied! ![Affiliate Tracking by Engagement Metrics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schaaf-reach_100x100-2-1-1-1.png) **Brand enthusiasts and influencers are some of the most valuable people a company can align itself with. This is because as organic reach on the networks that businesses rely on (read Facebook) continues to decline, these valuable assets can share a brand's messaging without being tied down to the same restrictions as companies. Further, what they say is often seen as more trustworthy than anything a brand can share.** For these reasons, [Schaaf-PartnerCentric](https://www.schaafpc.com/)'s new brand influencer outreach service REACH is an interesting one to watch. The U.S.-based affiliate marketing agency provides Web retailers with placements on influencer websites, blogs or social media profiles. The way it works is rather than reward influencers for the conversion of a sale, REACH tracks and reports engagement metrics like the number of shares or comments for each placement. "We wanted to offer a service that would facilitate stronger brand engagement and provide merchants with guaranteed placement on popular influencer websites or social media profiles," says Stephanie Harris, CEO of Schaaf-PartnerCentric. "Merchants will benefit not only from targeted exposure, but they can also establish valuable, long-term marketing relationships with true brand enthusiasts," she adds. It should be noted that REACH can be embraced by any Web retailer, not just Schaaf-PartnerCentric clients. --- --- ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/ecommerce/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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