Amazon is reportedly suing three of its sellers for using fake accounts to post fake reviews of their own products.
The fake reviews were apparently, according to Amazon, from 30 to 45 percent of the sellers' total reviews. The defendants are Michael Abbara of California, Kurt Bauer of Pennsylvania, and a Chinese company called CCBetter Direct. Amazon is asking for the defendants to be banned from selling products on any of its sites or accessing its services. The suits also ask for the profits the sellers made on Amazon, attorneys' fees, and damages exceeding $25,000.
Amazon has sued over 1,000 people who posted fake reviews for cash over the past several years. Now, the company is going after the retailers themselves. Amazon said that it intends to eliminate incentives for sellers to buy fake reviews for their products.
Amazon employs numerous methods to combat fake reviews, including (but not limited to) suspending sellers and shutting down their accounts.
The online retailer is also reportedly working to develop algorithms to detect fake reviews and prevent them from appearing at all.
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