--- title: Amazon's India Push for Individual Sellers description: Amazon has launched a new service in India that aims to make it simpler for individual users to sell... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazon-logo-icon-4-2-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Amazon's India Push for Individual Sellers ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 03 Jan, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/amazons-india-push-for-individual-sellers](mailto:?Body=https://www.websitemagazine.com/ecommerce/amazons-india-push-for-individual-sellers) - Link Copied! ![Amazon's India Push for Individual Sellers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazon-logo-icon-4-2-2-2.png) **Amazon has launched a new service in India that aims to make it simpler for individual users to sell secondhand goods like books, video games and electronics. ** --- --- Amazon will charge a fee for each item sold based on its value, and will pick up the item, pack it and even ship it as part of the deal. Amazon's increased focus on individual sellers in India is an interesting move in one of its most competitive markets. The pilot program is currently operational in Bangalore. The new program is certainly not a threat to more established sellers but it does shed some light on Amazon's future growth plans in the region. The US retailer is looking to challenge Flipkart which offers selling services to VAT-registered small businesses, but not individuals. Amazon's new "Sell as Individual" service will undoubtedly differentiate Amazon and may even provide it a roadmap as it expands into other markets. Amazon says it will charge the sellers Rs 10 (15 cents) for every item they sell below Rs 1,000 ($15), Rs 50 (75 cents) for every item, sold between 1,000 to Rs 5,000 ($75), and Rs 100 ($1.5) if the item sold costs more than Rs 5,000.  The company has been testing the waters in the used goods space for quite a while. In June 2015, for example, its Junglee website (which it introduced in 2012)  launched a pilot service to allow users to sell their old products.  ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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