A natural entrepreneur, Rob's first foray into Internet marketing was when he set up a DVD ecommerce site at the age of 16. His success and interest in this field led to his decision to read Computer Science at Girton College, Cambridge where he met fellow student and entrepreneur Chris Conn. Upon graduating they formed a partnership and began working with ecommerce and data extraction. After teaming up with Lee Brignell-Cash their business focus shifted more toward marketing and thus FusePump, of which Rob is the CEO, was created in 2009. FusePump provides simple and profitable marketing technology solutions for ecommerce retailers. Its ecommerce marketing platform allows websites to effectively promote their products in all the major online channels (affiliate, comparison shopping, marketplaces, search, display etc.) with little or no technical effort, improving the consumer buying experience and driving increased sales.