--- title: "Avoid These 7 #OnlineShoppingProblems" description: The most successful online retailers are continuously optimizing their Web-based businesses to not o... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-47-9978-PM-Apr-10-2023-01-04-44-2895-PM-Apr-25-2023-03-05-27-4271-AM-4.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Avoid These 7 #OnlineShoppingProblems ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 22 Feb, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/avoid-these-7-onlineshoppingproblems](mailto:?Body=https://www.websitemagazine.com/ecommerce/avoid-these-7-onlineshoppingproblems) - Link Copied! ![Avoid These 7 #OnlineShoppingProblems](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-47-9978-PM-Apr-10-2023-01-04-44-2895-PM-Apr-25-2023-03-05-27-4271-AM-4.png) **The most successful online retailers are continuously optimizing their Web-based businesses to not only improve their bottom line, but also provide better experiences to their customers.** Optimization can include anything from website testing (e.g. A/B) and the use of heatmaps to gathering and acting on direct customer feedback. While surveys are often used for the latter, social media presents the perfect opportunity to get unfiltered customer criticism (and occasionally compliments). On Twitter, for example, hashtags are dedicated to shoppers voicing their concerns - with #OnlineShoppingProblems being just one of them. Using this hashtag, Website Magazine compiled a list of the most common online shopping grievances as well as guidance on how to avoid being a Twitter punchline. #### **Problem 1: Longer-than-Expected Shipping** > It's ridiculous I placed two orders since December and it's February now ! [#ridiculous](https://twitter.com/hashtag/ridiculous?src=hash) [#onlineshoppingproblems](https://twitter.com/hashtag/onlineshoppingproblems?src=hash) [#canmybestiegethergift](https://twitter.com/hashtag/canmybestiegethergift?src=hash) - @beautytasha (@beautytasha1) [February 1, 2016](https://twitter.com/beautytasha1/status/694168019812159488) **How to Avoid:** Retailers should always be up front with shipping times and rates. Not only should this information be easily accessible across a retailer's website, but it should definitely be prominent on the checkout page (see the example from Nordstrom.com below). What's more, after an order has been placed, retailers should stay in communication with the consumer until the item has arrived, this means sending a confirmation email telling the consumer that the item has been purchased, as well as a tracking email once the item has left the warehouse. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Nordstromshippingexample-3-1-1-1.png?width=468&height=279&name=Nordstromshippingexample-3-1-1-1.png) **Problem 2: Shipping Errors** > When you're anxiously awaiting your order from [@PaulasChoice](https://twitter.com/PaulasChoice) only to find there's an item you paid for missing... √√∏‚àö¬∫‚àö‚⧬¨¬• [#onlineshoppingproblems](https://twitter.com/hashtag/onlineshoppingproblems?src=hash) - Hilary Lynn (@HilaryOhh) [January 31, 2016](https://twitter.com/HilaryOhh/status/693595830843002882) > Dad loves his new [@leytonorientfc](https://twitter.com/leytonorientfc) shirt... Not so keen on the security tag [#lofc](https://twitter.com/hashtag/lofc?src=hash) [#onlineshoppingproblems](https://twitter.com/hashtag/onlineshoppingproblems?src=hash) [pic.twitter.com/FNnDGdV8lR](https://t.co/FNnDGdV8lR) - Daniella Graham (@daniellagraham) [December 25, 2015](https://twitter.com/daniellagraham/status/680496631456903169) **How to Avoid:** Although an error can happen to anyone, retailers must make sure they do everything possible to avoid mistakes that could cost them the loyalty of a customer. If something slips through the cracks like in the tweets featured above, however, retailers should take the appropriate steps to resolve the issue and apologize for any inconvenience. For instance, refunding the customer's shipping cost or offering a $10 gift card as a way to apologize could easily turn an angry customer into a loyal one. **Problem 3: Out-of-Stock Merchandise** > Shopping at the [@nakedwardrobe](https://twitter.com/NakedWardrobe) & all the stuff I want is not in my size or out of stock [#OnlineShoppingProblems](https://twitter.com/hashtag/OnlineShoppingProblems?src=hash) - It's Sadiya (@SadiyaAsia) [January 18, 2016](https://twitter.com/SadiyaAsia/status/688895786407559168) **How to Avoid:** The obvious way to avoid out-of-stock items is for retailers to keep up with their inventory levels. When an item is just too popular to stay on the shelves, however, retailers can ease consumers' disappointment by removing unavailable items from their website altogether or by adding back-in-stock notifications to their websites. Fortunately there are quite a few solutions that provide this functionality, including the [InStockNotify app for BigCommerce](https://www.bigcommerce.com/apps/instocknotify-inventory-management-buyer-solution/) (see image) or [Listrak's back in stock automated solution](https://www.listrak.com/ecommerce-marketing-automation/channels/email/back-in-stock-alerts/). ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/backinstock1-Jan-22-2023-11-42-11-6922-PM-1-1-1.jpg?width=630&height=400&name=backinstock1-Jan-22-2023-11-42-11-6922-PM-1-1-1.jpg) **Problem 4: Refunds Take Too Long** > Pissed that I haven't been refunded yet √√∏‚àö¬∫‚àö‚⧂àö‚↠[#onlineshoppingproblems](https://twitter.com/hashtag/onlineshoppingproblems?src=hash) - Betsy Lopez , ‚àöœÄ¬¨√ü‚àö√Æ‚Äö√†√®‚àö¬Æ, ‚àö‚à´¬¨√Ü (@BetsyLovesCats) [February 4, 2016](https://twitter.com/BetsyLovesCats/status/695274217747537922) **How to Avoid:** Communication is key to any successful relationship, including the relationship between retailer and customer. Since returns are bound to happen, it is important for retailers to stay in communication with their customers throughout the entire process. This includes providing accurate information (which can be done via email) as to when the customer can expect to receive his or her money back. **Problem 5: Sizing Questions** > I'm looking at clothes online...would be nice to know what size the model is wearing. [#onlineshoppingproblems](https://twitter.com/hashtag/onlineshoppingproblems?src=hash) [#onlineshopping](https://twitter.com/hashtag/onlineshopping?src=hash) [#BeenShopping](https://twitter.com/hashtag/BeenShopping?src=hash) - M\_Miller (@Sincerely\_Mish) [October 23, 2015](https://twitter.com/Sincerely_Mish/status/657682758592958464) > I wish I just wore the same size in every brand.. > > Watch me have to send these boots back because they're too small√√∏‚àö¬∫‚àö‚⧂àö‚â†[#OnlineShoppingProblems](https://twitter.com/hashtag/OnlineShoppingProblems?src=hash) - souled out, ‚àö‚à´‚àö‚Ä¢‚àö√Æ‚Äö√†√®‚àö¬Æ (@AmarahMae) [January 14, 2016](https://twitter.com/AmarahMae/status/687450641988513792) **How to Avoid:** Arguably the biggest disadvantage of shopping online is that consumers can't try on items to verify fit before purchasing. Retailers can, however, make it easier for their customers to make an educated guess. Not only do virtual fitting room technologies like [True Fit](https://www.truefit.com/products/confidence-engine/) exist to help consumers feel more confident in their purchasing decisions when it comes to size, but merchants can also provide information on their product pages, such as measurements of the garment, sizing recommendations from previous customers and/or the size the model is wearing in the product photos. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/nordstromsizinghelp-3-1-1-1.png?width=630&height=500&name=nordstromsizinghelp-3-1-1-1.png) **Problem 6: Minimal Payment Options** > Bought another [@beautyblender](https://twitter.com/beautyblender) set from [@Sephora](https://twitter.com/Sephora) today, but also realized they don't accept gift cards online... [#onlineshoppingproblems](https://twitter.com/hashtag/onlineshoppingproblems?src=hash) - Maddy (@\_spilledpolish) [October 22, 2015](https://twitter.com/_spilledpolish/status/657231126893830144) **How to Avoid:** Although Sephora does in fact offer the ability for consumers to pay with gift cards online, the above customer did not see this option on the retailer's website. This is why it is not only important for online retailers to offer a variety of payment options, but also highlight these options at the checkout. If this has been done and the retailer still receives a complaint (similar to how Sephora has in this scenario), it is important that the retailer responds to the customer and makes them aware of the alternative payment options. What's more, retailers can avoid this confusion by making live chat available to customers throughout the checkout experience. **Problem 7: No Free Shipping** > Yesssss √√∏‚àö¬∫‚àö‚⧬¨¬©√√∏‚àö¬∫‚àö‚⧂Äö√¢‚Ć Where's the free shipping!? √√∏‚àö¬∫‚àö‚⧂àö√° [#OnlineShoppingProblems](https://twitter.com/hashtag/OnlineShoppingProblems?src=hash) [pic.twitter.com/dO4a4gWhxB](https://t.co/dO4a4gWhxB) - NoPiffTiff (@NoPiffTiff) [January 22, 2016](https://twitter.com/NoPiffTiff/status/690593686107901956) **How to Avoid:** Although it's simply not feasible for most retailers to offer free shipping on all purchases, most can offer it with orders over a certain amount. To eliminate any questions about free shipping, retailers should state the minimum purchase amount clearly across their website so consumers aren't surprised once they get to the checkout. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Urbandecayshippingex-3-1-1-1.png?width=626&height=169&name=Urbandecayshippingex-3-1-1-1.png) --- ![](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/aggbug-Jan-22-2023-11-42-13-6955-PM-1-1-1.aspx) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Ecommerce [![WordPress vs. Shopify: Which One to Choose in 2023?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Shopify-vs-WordPress-1-1.jpg) WordPress vs. Shopify: Which One to Choose in 2023?](https://www.websitemagazine.com/ecommerce/wordpress-vs.-shopify-which-one-to-choose-in-2023) [![Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/happyshopper-1-1.jpg) Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash](https://www.websitemagazine.com/ecommerce/just-practice-4-steps-to-turn-visitors-into-customers-and-clicks-into-cash) [![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg) The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) [![2023 Master List of Ecommerce Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-53-37-0814-PM-Apr-10-2023-01-07-48-8582-PM-1-1.png) 2023 Master List of Ecommerce Solutions](https://www.websitemagazine.com/ecommerce/master-list-of-ecommerce-solutions) [![Investing in the Online Fraud Fight](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-50-0583-PM-Apr-10-2023-01-16-02-7173-PM-3-3.png) Investing in the Online Fraud Fight](https://www.websitemagazine.com/ecommerce/investing-in-the-online-fraud-fight) [![How to Be Successful on Amazon](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazonaa85f88ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-53-06-1544-PM-2-2-2.png) How to Be Successful on Amazon](https://www.websitemagazine.com/ecommerce/how-to-be-successful-on-amazon) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/ecommerce/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:21:35.561Z", "datePublished" : "2016-02-22T06:00:00.000Z", "headline" : "Avoid These 7 #OnlineShoppingProblems", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-47-9978-PM-Apr-10-2023-01-04-44-2895-PM-Apr-25-2023-03-05-27-4271-AM-4.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/avoid-these-7-onlineshoppingproblems", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Avoid These 7 #OnlineShoppingProblems", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```