Research from customer relationship management (CRM) software provider SuperOffice reveals that 41% of companies do not respond to customer service emails.
Previous industry research has suggested that a majority of businesses believe they provide excellent customer service, but it is rare that customers/consumers agree.
SuperOffice wanted to find out if this was true so they conducted their own customer service performance analysis of 500 companies, both large and small organizations, around the world. Researchers sent an email template to each company with two questions and scored results on how fast the companies responded, the support content, quality and tone of the response.
Before the study, SuperOffice hypothesized that most companies would deliver great service, smaller companies would manage service better than larger ones and all companies would respond quickly to customer service requests.
Key findings from the study include:
41% of companies do not respond to customer service emails
90% of companies do not acknowledge or inform the customer that an email has been received
99% of companies do not follow up with customers to see if they are satisfied with the response
Only 11% of companies are able to answer questions in the first reply
The average response time to handle a customer service request is 15 hours and 17 minutes
How do you compare? How quickly would your customer service team be able to respond to similar messages from consumers?
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.