Deliver Relevant Digital Experiences Across the Globe

Allison Howen
by Allison Howen 30 Jan, 2015

SDL has unveiled version 2.0 of its SDL Customer Experience Cloud (CXC), which aims to provide companies with more insights into customer behavior and preferences so that they can increase engagement throughout the entire customer journey.

The unified suite of offerings center around four key pillars: Digital Experience, Knowledge Center, Customer Analytics and Language. With SDL CXC, marketers are provided with all of the information required for targeting and personalizing the experience for the customer, as well as the ability to ensure the delivery of relevant and timely information to the right device and in the language of the customer.

"Relevant digital experiences are critical for global businesses looking to reach diverse audiences like we are at NetApp," said Kristen Kaefer, senior director of Digital Marketing at NetApp. "With SDL's Customer Experience Cloud, we can now dynamically target content across 20 local websites to varying segments more effectively moving our customers and prospects along the buying journey. In a matter of seven weeks, we were able to do a global site redesign that normally takes over nine months to complete and we have saved hundreds of development hours by leveraging a technology integration and implementation with SDL's translation management solution."

With the version 2.0 update, SDL streamlines its cloud offering into four integrated solutions. Learn more about these solutions below:

- Digital Experience - SDL enhanced its capabilities for an all-in-one digital experience to further help brands engage their customers via contextually relevant experiences. This includes a set of digital experience accelerators that allow for the creation of adaptive Web and mobile experiences. Plus, new capabilities allow marketers to test and measure how campaigns or personalized offers perform. SDL's enhanced Digital Experience offering significantly reduces the level of upfront investment normally associated with global customer experience initiatives. 

- Knowledge Center - This functionality provides companies with the ability to convert customers to advocates by enabling the creation of consistent brand journeys from marketing to a self-service post-sales experience. 

- Customer Analytics - SDL's Customer Analytics enables companies to model a single view of the customer that aggregates all customer data including profile, situational, transactional and third-party data. This enables real-time analysis of the customer experience. Moreover, SDL enhanced Customer Journey Analytics with the ability to track brand health by looking at the customer perception compared to that of competitors. Other new enhancements include Campaign Effectiveness, Product Launch Optimization and intelligence to drive Market Expansion.

- Language - SDL provides companies with the ability to communicate across regions and languages, which ensure companies are communicating in the correct language for the customer. New language enhancements include SDL's Targeted Industry Language Platforms for travel and hospitality, life sciences, financial services and digital marketing.

"SDL is laser-focused on helping brands create better customer experiences, and we realize that doesn't end with marketing," said Mark Lancaster, CEO of SDL. "Our technology combines a rich expertise in language with a common data layer and the first context engine to simplify and unify the channels brands need to outperform competitors world-wide. Our Customer Experience Cloud begins delivering value within days, allowing organizations to focus on engagement and creating brand advocates, ultimately growing the bottom line."