Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their ecommerce sites.
In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch a video. Furthermore, the Video Commerce Benchmarks Report for Q2 2014 reveals that the majority of video viewers (67 percent) watch videos to 80 percent completion. This shows that online shoppers are typically watching the portion of videos that is likely to drive action, such as completing a purchase.
It is also important to note that Invodo found that almost a third of all video views on commerce websites occurred on mobile devices in Q2. Plus, view rates on mobile devices are 24 percent higher than on desktops, which means that mobile shoppers are more likely to watch a video when one is available. Lastly, the report shows that the majority of shoppers find video content helpful, with 78 percent of commerce video ratings in Q2 coming in at 4 or 5 stars.
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