--- title: Has O2O Commerce Arrived? Sort of... description: It has not traditionally been easy for offline merchants and retailers to track how their online mar... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-40-6708-PM-Apr-10-2023-01-09-30-0172-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Has O2O Commerce Arrived? Sort of... ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 19 Nov, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/has-o2o-commerce-arrived-sort-of](mailto:?Body=https://www.websitemagazine.com/ecommerce/has-o2o-commerce-arrived-sort-of) - Link Copied! ![Has O2O Commerce Arrived? Sort of...](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-40-6708-PM-Apr-10-2023-01-09-30-0172-PM-1-1.png) **It has not traditionally been easy for offline merchants and retailers to track how their online marketing and advertising initiatives are driving activity in their brick-and-mortar locations. That may change with the unveiling of Yub, a network that is hoping to enable merchants, retailers and restaurants to use the affiliate model to drive in-store purchases.** Offline to online commerce is obviously going to be appealing to a wide cross-section of the business world. Yub, which (after being incubated within TrialPay) has raised $12 million in funding from some noteworthy tech investors including Index Ventures and Greylock Partners, is taking an interesting approach to tracking offline sales that are initiated by online activity. First, retailers and restaurants place offers and promotions online through digital channels (their own website or social networks for example). The business can then use Yub as their affiliate network, building an "ecosystem" of content, deals and loyalty sites which can be used to promote their offers. Yub currently boasts upwards of 10,000 online and mobile publisher partners. When consumers discover a merchant's advertising or promotions on the Web, they are encouraged to activate the in-store offer by registering a credit card. If the consumer uses the same credit card for that in-store purchase, Yub tracks the purchase through its transactional tracking platform and the consumer received their reward. Consumers have no coupons to manage, and no mobile apps to download. Yub then provides the data/analytics to the business on the performance of their affiliate campaigns. "Despite the billions of dollars spent annually on digital advertising, merchants have had no way to track the effectiveness of how online advertising translates into offline sales. Yub represents a breakthrough for merchants by providing them an easy way to track how many of their in-store sales are directly attributable to their digital ad spend, if any at all," said Alex Rampell, CEO and founder, Yub. "Yub provides businesses with a direct link between online advertising and offline revenue, improving the effectiveness of online campaigns and driving in-store purchases on a massive scale, utilizing the demonstrated power of the online affiliate network model." ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/ecommerce/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:17:15.428Z", "datePublished" : "2013-11-19T06:00:00.000Z", "headline" : "Has O2O Commerce Arrived? Sort of... 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