--- title: Initial Order Volume Reveals Future Behavior of Shoppers description: Recent research from Optimove reveals that 62 percent of customers will never place a second order f... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optimove15-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Initial Order Volume Reveals Future Behavior of Shoppers ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 16 Oct, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/initial-order-volume-reveals-future-behavior-of-shoppers](mailto:?Body=https://www.websitemagazine.com/ecommerce/initial-order-volume-reveals-future-behavior-of-shoppers) - Link Copied! ![Initial Order Volume Reveals Future Behavior of Shoppers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optimove15-2-1-1-1.jpg) **Recent research from Optimove reveals that [62 percent of customers will never place a second order](https://www.optimove.com/blog/first-order-item-quantity-is-a-good-indicator-of-future-behavior) from an Internet retailer, and only 16 percent will make more than three orders.** Repeat customers are obviously important to the success of an ecommerce enterprise as it is less expensive to retain than acquire. There is an endless list of reasons why shoppers won't return (poor product quality, bad service, etc.), but is it possible to predict this behavior? Based on its research of over 1 million ecommerce transactions, Optimove believes it is. The company found that one factor that can be used to determine whether a first-time customer is likely to become a repeat customer is the number of items purchased in their first order. What Optimove discovered was that the more items customers purchased in their first order, the more likely they were to place a second order in the future. While 50 percent of shoppers purchased just on item during their first order, shoppers who purchased two or three items were 36 percent more likely to place a second order than purchasing less. Optimove, a customer retention automation platform that uses predictive micro-segmentation technology, provided a few recommendations on how to increase the number of items in a customer's first order including making personalized recommendations, offering impulse items, discounts, gamifying the purchasing experience and encouraging social sharing. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/firstordervolume-2-1-1-1.jpg?width=601&height=378&name=firstordervolume-2-1-1-1.jpg) ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/ecommerce/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:17:08.179Z", "datePublished" : "2015-10-16T05:00:00.000Z", "headline" : "Initial Order Volume Reveals Future Behavior of Shoppers", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optimove15-2-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/initial-order-volume-reveals-future-behavior-of-shoppers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Initial Order Volume Reveals Future Behavior of Shoppers", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```