Inventory Aware Campaigns for Google Merchants

Google has announced the availability of a feature that will automatically create and optimize advertising campaigns based on a Google Merchant Center feed.

These "inventory-aware" campaigns were initially released as a solution in DoubleClick Search back in August 2012, and enabled advertisers to create ad groups, ads, and keywords based on the settings that merchants provided. Google's system now monitors retail advertisers product feeds for changes, and makes updates to campaigns when new prices, descriptions or landing pages are sent to their product feed.

There are quite a few digital solutions on the market today to help Internet retailers with product feed management which can be time-intensive and cumbersome in the rather highly-competitive paid search landscape. According to Google though, "With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, with smarter tools that streamline your workflow."