With the kickoff to the 2016 holiday shopping season just months away, retailers are readying themselves for their most lucrative time of the year and that is going to mean doing everything in their power to capture Amazon's Buy Box.
Website Magazine spoke with Feedvisor's Peter Kearns about why the Amazon Buy Box is so important, what factors influence it as well as the secrets and strategies to capturing it more often.
Website Magazine ( The Buy Box is one of the most important elements for third party sellers on Amazon because 82% of Amazon website sales go through the Buy Box. This number is even higher with shoppers using Amazon's mobile technology.
Winning or earning the Buy Box is key to being a successful seller on Amazon because of the simple fact that if you're not winning the Buy Box, you're probably not going to get the sale. It's very important for sellers to understand the requirements for winning the Buy Box. Sellers must have a Buy Box strategy in order to be a successful seller and to avoid price wars, which quickly erode profit.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.