Merchant-Specific Social Sharing

Allison Howen
by Allison Howen 27 Sep, 2012

Social is an important aspect of a successful ecommerce store. It not only helps connect merchants to their customers, but also helps customers spread the word about their favorite products.

This is why ecommerce solutions provider PrestaShop has joined forces with AddShoppers, a social sharing and analytics platform designed specifically for ecommerce merchants. The new partnership provides free, retailer-focused, social-sharing buttons to PrestaShop clients. These features can help increase product sharing amongst consumers, while also providing merchants with detailed ROI metrics that can be analyzed to determine how social networks are driving revenue.

"Our retailers have been extremely pleased with their results from our social commerce platform," said Jon West, AddShoppers' Chief Executive Office. "There's a lot of value in being able to easily see which social channels - whether it's Pinterest, Twitter or Facebook - are actually driving sales. We're excited to bring this new functionality to the PrestaShop community." 

It's also important to note that AddShoppers may be able to reduce shopping cart abandonment. Merchants can use the platform to create social rewards programs, which can then be set up to provide coupons to loyal consumers. In return, these consumers will not have to abandon their carts in search for a promo code.

The AddShoppers platform is now included as a native feature in PrestaShop v1.5. However, merchants who are currently using older versions of PrestaShop can use the traditional copy and paste installation method. But, in order to take advantage of the AddShoppers social platform within PrestaShop, merchants must first create a free AddShoppers account.

"AddShoppers is changing the way people buy and sell goods and services online," said Matt Serrlata, Chief Operating Officer at PrestaShop. "With their amazing new "Want" and "Own" buttons, the world's most popular social networks now act as extensions of your online store."