--- title: "Omnichannel: One Big Financial Headache" description: Consumers are certainly demanding (and enjoying) flexible fulfillment options for their online ord... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-31-6864-PM-3-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Omnichannel: One Big Financial Headache ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 14 Mar, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/omnichannel-one-big-financial-headache](mailto:?Body=https://www.websitemagazine.com/ecommerce/omnichannel-one-big-financial-headache) - Link Copied! ![Omnichannel: One Big Financial Headache](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-31-6864-PM-3-1-1.png) **Consumers are certainly demanding (and enjoying) flexible fulfillment options for their online orders but at what expensive to retailers?** Aptos (formerly Epicor Retail) [recently released data](https://cdn2.hubspot.net/hubfs/290715/Aptos_OMS_eBook_011316-web.pdf) that indicates retailers spend a staggering 18 cents of every dollar to satisfy today's customer expectations of buy anywhere, pick up anywhere. To put that number into perspective, Epicor applied the reported 18 percent fulfillment costs per order to the estimated [$3.07 billion](https://www.cnbc.com/2015/12/01/cyber-monday-sales-top-3-billion-beat-forecast.html) in online sales from Cyber Monday 2015. Using that number, Epicor estimates U.S. retailers would have spent $540,000,000 on that single day to get their products into customers' hands. According to the study, 8 in 10 retailers surveyed reported an increase in order management and fulfillment costs compared to last year, with an average YoY increase of 5.07 percent. "This study is a huge wakeup call to retailers," said Noel Goggin, CEO and culture leader of Aptos. "As traditional store-based purchases continue to decrease and omnichannel transactions continue to increase, 'runaway' order management and fulfillment costs have the potential to devastate the bottom line of retailers in virtually every category." To use this information to their own advantage, retailers can use Aptos's [Quickscan](https://quickscan.eknresearch.com/ordermanagement/quickscan/) offering to help them assess the maturity of their order management systems (it's free to use but requires an email or social sign-on to access results). ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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