Today's on-the-go consumers want access to information, coupons - you name it - at their fingertips. As such, the adoption and acceptance of QR codes is growing.
A recent Pitney Bowes survey reports has QR Code usage in the U.S. now at 19 percent, up from 5 percent previously reported by Forrester Research the previous year. Pitney Bowes suggests two elements for this marketing tool. First, QR codes cross traditional and digital channels, adding value to both marketing avenues. Additionally, QR codes are delivered through a mobile channel, which is fast becoming the preferred channel among consumers. Secondly, QR codes, when implemented as part of a cohesive marketing campaign are highly measurable.
Pitney Bowes offers the following tips to marketers and merchants using QR codes:
1.Focus on printed pieces such as magazine ads or packaging
2.Attach a message to communicate the customer value of scanning the code
3.Offer a mobile-friendly landing page
4.Use QR codes to integrate your digital and physical marketing programs
5.Measure and analyze results
6.Acknowledge, thank and reward your customers.
"As marketers move toward measuring real time results of their campaigns, QR codes deliver a few of consumers as them change lanes from one channel to another," said Justin Amendola, vice president, global SMB digital strategy, Pitney Bowes. "Whether you are a local bridal shop or a multinational packaged goods brand, QR codes are a measurable new marketing tool that's gaining traction with consumers."
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.