--- title: "QUICK HIT: Amazon Slashing 3rd-Party Seller Prices" description: Third-party sellers on Amazon are not pleased with the ecommerce giant's recent move to discount their products. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazon-logo-icon-Jan-22-2023-11-50-36-6764-PM-2-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # QUICK HIT: Amazon Slashing 3rd-Party Seller Prices ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 16 Jan, 2023 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/quick-hit-amazon-slashing-3rd-party-seller-prices](mailto:?Body=https://www.websitemagazine.com/ecommerce/quick-hit-amazon-slashing-3rd-party-seller-prices) - Link Copied! ![QUICK HIT: Amazon Slashing 3rd-Party Seller Prices](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazon-logo-icon-Jan-22-2023-11-50-36-6764-PM-2-1-1.png) ## Amazon.com will reportedly reduce/discount the prices of products from third-party sellers on its website, and some of those sellers are none too pleased. The move goes way beyond Amazon's typical approach of discounting the items that it sells directly to consumers. What is essentially happening here is that Amazon will sell the products of these sellers at lower prices but it will still give the full price to the seller.   The reason this new program upsets sellers is that it arguably provides one more reason for consumers not to visit those sellers (stores like Wal-Mart), which could obviously prove problematic as the holiday season approaches. The "discount provided by Amazon" option will apply to a range of products including board games and tech gadgets offered by other merchants. Third-party sellers will, however, be able to opt out of the program at any time. "When Amazon provides a discount, customers get the products they want at a price they'll love, and small businesses receive increased sales at their listed asking price," Amazon said in an emailed statement. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/ecommerce/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:25:42.096Z", "datePublished" : "2023-01-16T06:00:00.000Z", "headline" : "QUICK HIT: Amazon Slashing 3rd-Party Seller Prices", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazon-logo-icon-Jan-22-2023-11-50-36-6764-PM-2-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/quick-hit-amazon-slashing-3rd-party-seller-prices", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "QUICK HIT: Amazon Slashing 3rd-Party Seller Prices", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```