---
title: Say Hello to the New eBay
description: eBay has released a series of design and general experience updates intended to improve user engagem...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ebay-logo-Jan-22-2023-11-56-27-4629-PM-2-1-1.png
---

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# Say Hello to the New eBay

![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg)

[by Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) 12 Oct, 2012

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**eBay has released a series of design and general experience updates intended to improve user engagement and also compete with the popular daily deal site, Groupon.  **

The changes include a site redesign, a new daily deal section and a tool that will help one of eBay's largest customer segments - collectors. Learn more about the updates below:

#### **eBay Feeds**

It seems as though [eBay](https://www.ebay.com/) is embracing change, because the company's recently updated logo is now accompanied by a redesigned website. The most prominent site change is the eBay Feed, which is a personalized page of items that are displayed in a Pinterest-style layout of image tiles. The Feeds are completely customizable, with the displayed products being tailored to the categories or items that users choose to follow. It is safe to say that the new image-oriented design focuses on usability, because it provides users with a simple way to quickly discover new products.

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/eBayfeed-3-1-1-1.png?width=600&height=350&name=eBayfeed-3-1-1-1.png) Lifestyle Deals

While the eBay Feeds take a page out of Pinterest's design handbook, the auction site's new daily deal feature takes a page out of Groupon's business model. The new service, which is called [Lifestyle Deals](https://www.ebay.com/exp/lifestyle-deals/nyc-downtown), currently runs offers in a limited number of cities, including New York, Chicago and San Francisco. The deals are arranged through a partnership with a company called [Signpost](https://www.signpost.com/), which assembles deals with local merchants and posts them online. In the past, eBay has focused on offering deals for products, so jumping into the deal industry with a focus on services is definitely a big step for the company.

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Lifestyledeals-3-1-1-1.png?width=600&height=300&name=Lifestyledeals-3-1-1-1.png) Setify

Aside from the new site design and daily deal venture, eBay has also launched a new tool that focuses on helping one of the company's most popular customer segments - collectors. To many people, collecting is more than just a hobby. However, the collection process can be very time consuming because it requires a lot of research, tracking and even at times, some networking. This is why eBay has made the collection process a little easier with the launch of a free tool called Setify. Currently in beta, Setisfy helps collectors track the items that they own, share their collections, build wish lists and shop for additional collectibles. Although Setify currently only supports comic book and coin collectors, support for more categories is expected to come in the future. Those who are interested can request a beta invitation [here](https://www.ebay.com/setify).

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Setify-3-1-1-1.png?width=600&height=400&name=Setify-3-1-1-1.png)

![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg)

[Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen)

I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver

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