Segment, a platform (an integration layer really) that collects, translates and routes user data to different analytics and marketing tools, announced support this week for several top ecommerce networks including Magento, WooCommerce and Goodsie.
Segment is a single platform that collects, translates and routes user data to analytics tools like Google Analytics, Adobe Catalyst and Facebook Audiences with the flip of a switch.
"Ecommerce companies are becoming increasingly data-savvy, and want to use their data for email marketing, advertising, analytics, a/b testing and more," said Peter Reinhardt, CEO and co-founder of Segment. "With Segment's plugins, online retailers can install these kinds of tools with the flip of a switch and immediately start using their data to drive revenue."
When ecommerce websites built on Magento, WooCommerce, WordPress ecommerce and Goodsie turn on the Segment plugin, Segment starts tracking important user actions like viewing products, adding items to carts, and completing orders. Segment translates and routes this data to every tool customers turn on in the Segment control panel. As a result, Segment eliminates the need to install analytics, advertising and email services separately, saving online retailers on developer costs. Ecommerce businesses that don't use these platforms can install Segment's Ecommerce API directly and enjoy the same benefits.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.