The cost of data breaches is rising each and every day with Juniper Research recently estimating that the associated cost could rise to $2.1 trillion globally by 2019.
Couple that with the fact that
HTTPS (accomplished through the use of SSL) is now a ranking factor and it makes sense that adoption is increasing so rapidly and it only stands to increase over the months and years to come.
Ecommerce solution BigCommerce, for example, has announced a partnership with cyber-security company Symantec to deliver its Encryption Everywhere solution to Internet retailers.
Merchants selling on the BigCommerce platform will now have access to a suite of encryption products - including a free
standard secure socket layer (SSL) certificate and more. The relationship also gives merchants the option to upgrade beyond basic encryption to extended-validation (EV) certificates (which authenticate the merchant's identity).
"Through its support for Encryption Everywhere, BigCommerce is ensuring its merchant base can compete effectively and provide a world-class shopping experience that is both trusted and secure," said Roxane Divol, EVP and GM of Website Security, Symantec. "Our desire is to not only help secure 100 percent of websites, but also encourage best-practices among online merchants through EV certificates that give shoppers confidence that the merchant is who they say they are. Working with industry leaders like BigCommerce will help us achieve these goals."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.