When it comes to mobile - Starbucks sets the bar. Their branded app (screenshots below) serves as a payment processor, loyalty program (although that's a separate sign-up), message center, eGifting and more. It also gives coffee connoisseurs the ability to locate the closest store and bookmark their favorite locations. In short, Starbucks has local and mobile covered. With its new integration with Twitter (Tweet-a-Coffee), Starbucks is now demonstrating a topnotch SoLoMo (social, local, mobile) experience for its customers.
This week, Starbucks announced a new way for customers to send gifts of Starbucks coffee through the Tweet-a-Coffee program, which is an extension of a similar offering available on Facebook. Customers in the U.S. can now sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift. Customers can them redeem the $5 Starbucks Card e-gift at participating Starbucks stores in the U.S., either by printing out the e-gift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app. (How's that for beating those costly credit card processing fees.)
Building upon Starbucks digital gifting and engagement offerings, Tweet-a-Coffee (still in beta form) will be an ongoing platform that will allow customers to engage with one another online to gift a Starbucks beverage.
"Starbucks is really breaking ground here," said Joel Lunenfeld, vice president of brand strategy at Twitter. "Shared experiences, such as a television show, a sporting event, or someone sharing a gift, are at the heart of the Twitter experience. It's also central to what it means to be a modern brand."
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.