The Challenges of Ecommerce Retailers

Allison Howen
by Allison Howen 27 Jan, 2012
The Challenges of Ecommerce Retailers

A new study by RSR Research reveals information about challenges that retailers are facing in their ecommerce strategies.

The study shows that retailers report that the top three ecommerce business challenges include getting consumers to engage online, maintaining growth rates and keeping up with evolving consumer shopping patterns - such as social networks and mobile. As for operational ecommerce challenges, some of the responses included understanding and accommodating how different customer segments engage, finding it difficult to coordinate with other channels for a seamless cross-channel experience and defining what an online experience should look like for a brand.

Retailers also revealed that the top opportunities for their ecommerce strategies include improving online merchandising and assortment, providing richer product information (photo and video) and investing in cross-channel capabilities.

The best performing retailer respondents were more interested in revisiting past efforts to build communities and help consumers engage with them, as well as were more focused on online merchandising and the rich media that goes with it and improving targeted email campaigns.

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver