--- title: The Retailer with the Highest Showrooming Risk Is description: The momentum of mobile has made showrooming a growing threat to brick-and-mortar retailers. A new st... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-42-52-0847-PM-4-3-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Retailer with the Highest Showrooming Risk Is ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) 04 Mar, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/the-retailer-with-the-highest-showrooming-risk-is](mailto:?Body=https://www.websitemagazine.com/ecommerce/the-retailer-with-the-highest-showrooming-risk-is) - Link Copied! ![The Retailer with the Highest Showrooming Risk Is](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-42-52-0847-PM-4-3-1.png) **The momentum of mobile has made showrooming a growing threat to brick-and-mortar retailers. A new study, however, reveals that some retailers are at higher risk than others.** The [Aisle to Amazon](https://www.placed.com/resources/white-papers/aisle-to-amazon) study from location analytics company [Placed](https://www.placed.com/) unsurprisingly identified Best Buy and Target as high-risk retailers when it comes to consumers viewing products offline and then making purchases online. That being said, Best Buy and Target are actually not the most at risk when it comes to showrooming. In fact, Bed Bath & Beyond, PetSmart and Toys 'R' Us all face greater risk, with Amazon shoppers being 27 percent more likely to visit Bed Bath & Beyond, 25 percent more likely to visit PetSmart and 21 percent more likely to visit Toys 'R' Us before making a purchase online.  "Amazon was the clear winner in ecommerce 1.0, and unless brick-and-mortar retailers shift from reactive to proactive, Amazon will win ecommerce 2.0 on the backs of offline retailers," said David Shim, Founder and CEO at Placed. "All the attention to date has been on Target and Best Buy as the early victims of showrooming, but significantly more retailers are at risk. Retailers need to know that it's not a question of if or when showrooming will impact their business, as an aisle to Amazon is already in their store." ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/placedshowrooming-3-1-1-1.jpg?width=597&height=460&name=placedshowrooming-3-1-1-1.jpg) In an attempt to combat showrooming, both Best Buy and Target recently announced Amazon price-matching policies, but this isn't the only way that brick-and-mortar retailers can combat Amazon shoppers. Other strategies include: **1. Selling exclusive products -** retailers can take Amazon out of the equation by selling customizable products or products that are exclusive to their brand or a brick-and-mortar location.  **2. Integrating online features offline -** If consumers are already shopping in-stores with their mobile phones, why not make the process easier? One way merchants can do this is by posting QR codes next to items that will take consumers to product reviews when scanned. Moreover, merchants can launch location-based promotions on platforms like Foursquare, such as a coupon for 25 percent off an in-store purchase when someone checks-in. This allows consumers to participate with mobile, while also giving them an incentive to make an immediate purchase. **3. Maintaining great service -** One of the biggest advantages brick-and-mortar merchants have over online retailers is their ability to provide excellent service to any customer that walks through the door. This is why merchants should make sure that every member on their staff has a good attitude and is educated about the products and services that are being sold. ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/ecommerce/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/ecommerce/author/allison-howen" }, "dateModified" : "2023-05-01T20:33:10.775Z", "datePublished" : "2013-03-04T06:00:00.000Z", "headline" : "The Retailer with the Highest Showrooming Risk Is", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-42-52-0847-PM-4-3-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/the-retailer-with-the-highest-showrooming-risk-is", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "The Retailer with the Highest Showrooming Risk Is", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```