Google made several updates to its Shopping Product Feed Specification and the deadlines for compliance are fast approaching. Let's take a look at what is changing (and when).
By Sept. 1, 2016, ecommerce merchants will need to implement the following in their product data:
'Unit Pricing' will be made available for all markets and applicable categories to ensure consistency in the way prices are displayed. This means, going forward, if you want to display Unit Prices, use the unit_pricing related attributes and not the price attribute.
'Color' and 'size' values submission will be enforced more strictly for apparel products in Germany, France, Japan and the UK. Complete and consistent data for variant attributes provide a better shopping experience for users. This means, going forward, not providing 'color' and 'size' values for apparel products in Germany, France, Japan, and the UK, will result in item disapprovals.
The minimum image size requirements for non-apparel products will be increased from 32 x 32 to 100 x 100 pixels to be able to support new ad formats better. The minimum image size for apparel images will remain 250 x 250 pixels. Ads with large, high-quality images (we recommend 800 x 800 pixels or larger) have proven to be more effective and lead to better performance. This means, going forward, non-apparel images below 100 x 100 pixels and apparel images smaller than 250 x 250 pixels will result in item disapproval.
Finally, the maximum feed file size will increase from 1 GB to 4 GB (Gigabyte). As before, files can either be submitted in compressed or uncompressed format.
By Feb. 14, 2017, ecommerce merchants will need to make modifications
'Gtin' and 'google product category' requirements will be expanded to Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden, and Turkey to improve product matching and overall ad performances. This means, going forward, Global Trade Item Numbers (GTINs) are required for all products with a GTIN assigned by the manufacturer. GPC is required for all products falling within the 'Apparel & Accessories', 'Media', and 'Software' categories. Not providing values for the 'gtin' or 'gpc' attributes will result in item disapprovals.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.