---
title: Web Users Will Pay for Digital Content
description: The days of free are seemingly coming to a rapid end according to survey results released last wee...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pewinternet-mini-Jan-22-2023-11-43-02-7349-PM-1-1-1.png
---

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# Web Users Will Pay for Digital Content

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 03 Jan, 2011

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![Web Users Will Pay for Digital Content](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pewinternet-mini-Jan-22-2023-11-43-02-7349-PM-1-1-1.png)

**![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/pewinternet-mini-Jan-22-2023-11-43-03-0900-PM-1-1-1.png?width=72&height=72&name=pewinternet-mini-Jan-22-2023-11-43-03-0900-PM-1-1-1.png)The days of "free" are seemingly coming to a rapid end according to [survey results released last week](https://www.pewinternet.org/Reports/2010/Paying-for-Content/Overview/Findings) by the Pew Internet & American Life Project.**

Nearly two-thirds of internet users (65%) have paid to download or access some kind of online content from the internet, ranging from music to games to news articles.  As one might imagine, music, software, and applications are the most popular content types that internet users have paid to access or download, although the range of paid online content is seemingly quite varied.

The average expense for users choosing to pay for content was approximately $47 per month for material they have downloaded or accessed, including both subscription (an average of $12 per month) and individual file access (an average of $22 per month). However according to the survey results, some high-end users at the extreme end of the scale pull the average higher, with most purchasers spending about $10 per month.

Concerning methods of accessing online content, the majority of the internet users pay for subscription services (23%), versus downloading an individual file (16%), or accessing streaming content (8%).

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
- [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)

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