The elements that make for a robust and effective ecommerce presence today likely aren't foreign to Internet retailers, but it's useful to periodically review what the new and emerging platforms are focusing on and what merchants are looking for in a ecommerce software solution.
The ecommerce software market is a competitive one for a few different reasons, including that there are so many merchants selling online today, and that there is little team-switching going on, meaning that online retailers don't change solutions every few months. Instead, merchants can stay with their platform for many years.
BlueSnap, a global buying platform for digital, physical and mobile markets, recently announced a newly redesigned platform for its users that provides an opportunity to explore just what the market is seeking out, tolerating and excited about. Its new SnapConsole features newly optimized page navigation that simplifies daily management tasks, a diverse and global network of payment processing options, automated subscription reminders, optimized checkout pages for mobile devices and more.
Last month, BlueSnap announced their new Automated Subscription Reminder technology that enables merchants to push beyond card-only transactions and optimize recurring payments for local payment types as well as wire transfers. Today, that offering just got stronger with the addition of six new payment types-Alipay, cashU, iDeal, Giropay, eNETS and SOFORT Banking-greatly expanding merchants' global reach into Europe, Singapore, China, Africa and the Middle East
In late April, BlueSnap also unveiled its SnapMobile technology, which enables merchants to have two checkout pages for a single product, one for PC and one for mobile. BlueSnap auto detects which template to display based on the shopper's device and serve up content in an optimized, user-friendly fashion, allowing merchants to capture revenue that is typically lost with other ecommerce and payment processing service providers.
"Evolving our technology is what drives our customer's success," said Ralph Dangelmaier, CEO of BlueSnap. "We strive to be on the forefront of innovation, working closely with our customers, we're able to offer the choices that our merchants want. Now more than ever with our easy-to-go SnapConsole, our customers can run their business better and faster. As always, BlueSnap strives to offer what today's businesses need."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.