Mobile devices made a significant - some might say dramatic - impact on in-store and online commerce and now wearable technologies (e.g. smartwatches et al) are expected to do the same, at least according to a new study from PowerReviews.
Some of the highlights from the "Mobile, Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities" study, which explores how mobile and wearables impact consumers shopping behaviors in-store and online include:
+ More than 21% of shoppers welcome new technologies such as smartwatches to help with shopping. + Eighty-two percent of shoppers would like technology such as smartwatches to make enhance their shopping experience. + Twenty-two percent want retailers to enable one-click payments through a wearable device. + A quarter of shoppers would like alerts to long lines in stores. + Twenty-eight percent would like reminders of special events, such as birthdays, holidays and anniversaries, when already out shopping.
"In-store and online shopping experiences can no longer be viewed independently. Today's consumers want access to ratings, reviews and other product information whenever and wherever they're making purchase decisions - whether online, via mobile device or in store," said Matt Moog, CEO of PowerReviews. "Technologies like wearables, near-field communication and beacons are creating more ways for retailers to deliver this hyper-relevant and authentic information to shoppers, which will enhance the shopping experience, driving sales and creating passionate brand advocates."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.