---
title: Will Wearables Impact Shopping Behavior?
description: Mobile devices made a significant - some might say dramatic - impact on in-store and online commerce...
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---

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# Will Wearables Impact Shopping Behavior?

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 13 May, 2015

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Mobile devices made a significant - some might say dramatic - impact on in-store and online commerce and now wearable technologies (e.g. smartwatches et al) are expected to do the same, at least according to a new study from PowerReviews.

 Some of the highlights from the "Mobile, Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities" study, which explores how mobile and wearables impact consumers shopping behaviors in-store and online include:

+ More than 21% of shoppers welcome new technologies such as smartwatches to help with shopping.  
 + Eighty-two percent of shoppers would like technology such as smartwatches to make enhance their shopping experience.  
 + Twenty-two percent want retailers to enable one-click payments through a wearable device.  
 + A quarter of shoppers would like alerts to long lines in stores.  
 + Twenty-eight percent would like reminders of special events, such as birthdays, holidays and anniversaries, when already out shopping.

---

---

 "In-store and online shopping experiences can no longer be viewed independently. Today's consumers want access to ratings, reviews and other product information whenever and wherever they're making purchase decisions - whether online, via mobile device or in store," said Matt Moog, CEO of PowerReviews. "Technologies like wearables, near-field communication and beacons are creating more ways for retailers to deliver this hyper-relevant and authentic information to shoppers, which will enhance the shopping experience, driving sales and creating passionate brand advocates."

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/phone-to-watch-1-1-1-1.png?width=500&height=325&name=phone-to-watch-1-1-1-1.png)

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
- [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)

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