--- title: Email Marketing Tips & News | Website Magazine's Email Marketing Blog | EJ McGowan description: EJ McGowan, VP of Engineering for Glance Networks and Founder of Carpe Diem Software, is a highly experienced software professional with a career spanning over three decades. With a background in mini-computing and experience building major applications for microcomputers, EJ has a unique perspective on the evolution of technology. He was the architect for one of the first SaaS applications and now focuses on creating scalable and highly available applications for the on-demand marketplace. With a successful track record in building and leading development organizations and sales and marketing teams, EJ is a valuable asset in the software industry. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![EJ McGowan](https://www.websitemagazine.com/hubfs/Author%20Photos/EJ%20McGowan.jpg) # EJ McGowan EJ McGowan, VP of Engineering for Glance Networks and Founder of Carpe Diem Software, is a highly experienced software professional with a career spanning over three decades. With a background in mini-computing and experience building major applications for microcomputers, EJ has a unique perspective on the evolution of technology. He was the architect for one of the first SaaS applications and now focuses on creating scalable and highly available applications for the on-demand marketplace. With a successful track record in building and leading development organizations and sales and marketing teams, EJ is a valuable asset in the software industry. by [Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/email/email-marketers-first-assignment-brush-up-on-the-basics) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/back-to-school-1-1-1-1.png)](https://www.websitemagazine.com/email/email-marketers-first-assignment-brush-up-on-the-basics) [It is that time of year again! Students are stocking up on supplies and gearing up for back to school season ...](https://www.websitemagazine.com/email/email-marketers-first-assignment-brush-up-on-the-basics) [Christmas Email Prep in July: Steps Retailers Should Take Now](https://www.websitemagazine.com/email/isssue-116-christmas-prep-in-july-steps-retailers-should-take-now) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Christmas Email Prep in July: Steps Retailers Should Take Now](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-49-39-1842-PM-Apr-10-2023-01-15-36-3402-PM-Apr-25-2023-03-08-33-0005-AM-May-01-2023-09-25-49-3132-PM.png)](https://www.websitemagazine.com/email/isssue-116-christmas-prep-in-july-steps-retailers-should-take-now) [Christmas may be months away, but in the world of retail, that means it is right around the corner. The ...](https://www.websitemagazine.com/email/isssue-116-christmas-prep-in-july-steps-retailers-should-take-now) [Artificial Intelligence in Email Today, Big Impact Tomorrow](https://www.websitemagazine.com/email/artificial-intelligence-in-email-today-big-impact-tomorrow) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Artificial Intelligence in Email Today, Big Impact Tomorrow](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-48-43-6527-PM-1-1-1.png)](https://www.websitemagazine.com/email/artificial-intelligence-in-email-today-big-impact-tomorrow) [Artificial intelligence (AI) has been glorified for many years in science fiction movies with depictions of ...](https://www.websitemagazine.com/email/artificial-intelligence-in-email-today-big-impact-tomorrow) [Integrate Social Media into Email Campaigns](https://www.websitemagazine.com/email/integrate-social-media-into-email-campaigns) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Integrate Social Media into Email Campaigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-08-27-1977-PM-Apr-25-2023-03-02-07-1454-AM-May-01-2023-09-19-28-7385-PM.png)](https://www.websitemagazine.com/email/integrate-social-media-into-email-campaigns) [By integrating social media with email marketing strategies, marketers have endless ways to get creative with ...](https://www.websitemagazine.com/email/integrate-social-media-into-email-campaigns) [Tips to Modernize Email Design](https://www.websitemagazine.com/email/tips-to-modernize-email-design) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Tips to Modernize Email Design](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-41618b-3-1-1-1.gif)](https://www.websitemagazine.com/email/tips-to-modernize-email-design) [Trends in design continue to evolve over time for homes, cars and fashion, and email marketing campaigns are ...](https://www.websitemagazine.com/email/tips-to-modernize-email-design) [Switching Email Providers; Tips for Digital Marketers](https://www.websitemagazine.com/email/switching-email-providers-tips-for-digital-marketers) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Switching Email Providers; Tips for Digital Marketers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/randomemail-Jan-22-2023-11-41-46-2234-PM-1-1-1.jpg)](https://www.websitemagazine.com/email/switching-email-providers-tips-for-digital-marketers) [Email marketing remains a powerful tool for businesses' marketing programs. However, it's common for ...](https://www.websitemagazine.com/email/switching-email-providers-tips-for-digital-marketers) [Creating Dynamite Email Campaigns with Dynamic Content](https://www.websitemagazine.com/email/creating-dynamite-email-campaigns-with-dynamic-content) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Creating Dynamite Email Campaigns with Dynamic Content](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email2fd6f68ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-44-25-6449-PM-1-1-1.png)](https://www.websitemagazine.com/email/creating-dynamite-email-campaigns-with-dynamic-content) [Email marketing consistently ranks as one of the most effective marketing channels in terms of return on ...](https://www.websitemagazine.com/email/creating-dynamite-email-campaigns-with-dynamic-content) [New Year, New Strategies 2018: Email Marketing Predictions](https://www.websitemagazine.com/email/new-year-new-strategies-email-marketing) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![New Year, New Strategies 2018: Email Marketing Predictions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/emailb1ecf88ec5e163acbc5dff0000ff1aaa-1-1-1-1.png)](https://www.websitemagazine.com/email/new-year-new-strategies-email-marketing) [If there is one thing that marketers know to be a constant, it is change. The rapid proliferation of new ...](https://www.websitemagazine.com/email/new-year-new-strategies-email-marketing) [Top Customer Types to Remove From Your Email List](https://www.websitemagazine.com/email/top-customer-types-to-remove-from-your-email-list) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Top Customer Types to Remove From Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-25-2023-03-03-16-3626-AM-1.png)](https://www.websitemagazine.com/email/top-customer-types-to-remove-from-your-email-list) [Marketers are continually adding new email addresses to their mailing lists to grow and expand their ...](https://www.websitemagazine.com/email/top-customer-types-to-remove-from-your-email-list) [Relying on Email in an Industry Lull: Best Practices for Preparation & Execution](https://www.websitemagazine.com/email/relying-on-email-in-an-industry-lull-best-practices-for-preparation-execution) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Relying on Email in an Industry Lull: Best Practices for Preparation & Execution](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/glasses_200x200-3-1-1-1.png)](https://www.websitemagazine.com/email/relying-on-email-in-an-industry-lull-best-practices-for-preparation-execution) [Every brand faces lull periods, whether these are due to seasonal changes, economic periods or even just ...](https://www.websitemagazine.com/email/relying-on-email-in-an-industry-lull-best-practices-for-preparation-execution) [Past the Tipping Point: Strategies and Metrics for Mobile-Minded Email Marketers](https://www.websitemagazine.com/email/past-the-tipping-point-strategies-and-metrics-for-mobile-minded-email-marketers) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Past the Tipping Point: Strategies and Metrics for Mobile-Minded Email Marketers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mobile-user_500x500-4-1-1-1.jpg)](https://www.websitemagazine.com/email/past-the-tipping-point-strategies-and-metrics-for-mobile-minded-email-marketers) [It's clear that mobile is beyond the tipping point for email marketers; according to Litmus, 55 percent of ...](https://www.websitemagazine.com/email/past-the-tipping-point-strategies-and-metrics-for-mobile-minded-email-marketers) [An Ethical Approach to Co-Registration for Email Marketers](https://www.websitemagazine.com/email/an-ethical-approach-to-co-registration-for-email-marketers) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![An Ethical Approach to Co-Registration for Email Marketers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-signup-2-1-1-1.png)](https://www.websitemagazine.com/email/an-ethical-approach-to-co-registration-for-email-marketers) [Most email marketers are familiar with the terms "co-registration" and "co-registration marketing." These ...](https://www.websitemagazine.com/email/an-ethical-approach-to-co-registration-for-email-marketers) [What's In a Name? Alternative Senders in Email Marketing](https://www.websitemagazine.com/email/whats-in-a-name-alternative-senders-in-email-marketing) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![What's In a Name? Alternative Senders in Email Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/minilogo-Jan-22-2023-11-44-18-5032-PM-1-1-1.png)](https://www.websitemagazine.com/email/whats-in-a-name-alternative-senders-in-email-marketing) [Anyone who receives emails from brands can confirm there is a new trend on the rise: alternative sending - ...](https://www.websitemagazine.com/email/whats-in-a-name-alternative-senders-in-email-marketing) [The 5 Scariest Strategies That Email Marketers Are Still Using](https://www.websitemagazine.com/email/the-5-scariest-strategies-that-email-marketers-are-still-using) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![The 5 Scariest Strategies That Email Marketers Are Still Using](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-46-20-2913-PM-Apr-10-2023-01-09-25-1693-PM-Apr-25-2023-03-03-01-9273-AM-May-01-2023-09-20-20-0342-PM.png)](https://www.websitemagazine.com/email/the-5-scariest-strategies-that-email-marketers-are-still-using) [:: By EJ McGowan, Campaigner :: As autumn creeps on, so begins the season for ghosts and goblins, but for ...](https://www.websitemagazine.com/email/the-5-scariest-strategies-that-email-marketers-are-still-using) [Lucky Email Engagement Strategies for St. Patrick's Day](https://www.websitemagazine.com/email/lucky-email-engagement-strategies-for-st-patricks-day) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Lucky Email Engagement Strategies for St. Patrick's Day](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-46-20-2913-PM-Apr-10-2023-01-09-25-1693-PM-Apr-25-2023-03-03-01-9273-AM-May-01-2023-09-20-20-0342-PM.png)](https://www.websitemagazine.com/email/lucky-email-engagement-strategies-for-st-patricks-day) [What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging ...](https://www.websitemagazine.com/email/lucky-email-engagement-strategies-for-st-patricks-day) [An Unlikely Romance: Social Media and Email Marketing](https://www.websitemagazine.com/email/an-unlikely-romance-social-media-and-email-marketing) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![An Unlikely Romance: Social Media and Email Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/vday-heart_100x100-3-1-1-1.png)](https://www.websitemagazine.com/email/an-unlikely-romance-social-media-and-email-marketing) [Tis the season for chocolate, flowers and...social integration? With love in the air, many email marketers ...](https://www.websitemagazine.com/email/an-unlikely-romance-social-media-and-email-marketing) [Enterprise Email Marketing: Make Powerful Waves with Your Ocean of Data](https://www.websitemagazine.com/email/enterprise-email-marketing-make-powerful-waves-with-your-ocean-of-data) [by EJ McGowan](https://www.websitemagazine.com/email/author/ej-mcgowan) [![Enterprise Email Marketing: Make Powerful Waves with Your Ocean of Data](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/enterprise-email-marketing-make-powerful-waves-with-your-ocean-of-data) [Time and again email marketing has proven to be the leading source of ROI among all outbound marketing ...](https://www.websitemagazine.com/email/enterprise-email-marketing-make-powerful-waves-with-your-ocean-of-data) #### Subscribe to Our Newsletter! 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