--- title: "Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog | Glenn Pingul" description: Glenn Pingul is VP of Scientific Marketing for Amplero. Prior to joining Amplero, he served as VP of Marketing for Mixpo and VP of Product Management at Corbis. His background also includes extensive marketing strategy, communications and branding through executive positions he has held at companies such as T-Mobile USA, Nordstrom, AirTouch Wireless (Verizon Wireless), and Starbucks. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Glenn Pingul Glenn Pingul is VP of Scientific Marketing for Amplero. Prior to joining Amplero, he served as VP of Marketing for Mixpo and VP of Product Management at Corbis. His background also includes extensive marketing strategy, communications and branding through executive positions he has held at companies such as T-Mobile USA, Nordstrom, AirTouch Wireless (Verizon Wireless), and Starbucks. by [Is the Wrong Metric Misleading Your Marketing?](https://www.websitemagazine.com/marketing/is-the-wrong-metric-misleading-your-marketing) [by Glenn Pingul](https://www.websitemagazine.com/marketing/author/glenn-pingul) [![Is the Wrong Metric Misleading Your Marketing?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-38-9845-AM-Apr-10-2023-01-37-28-0160-PM-Apr-25-2023-03-34-26-1581-AM-1.png)](https://www.websitemagazine.com/marketing/is-the-wrong-metric-misleading-your-marketing) [When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance ...](https://www.websitemagazine.com/marketing/is-the-wrong-metric-misleading-your-marketing) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)