--- title: "Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog | Yevgeny Senkevich" description: "Yevgeny Senkevich is a digital marketing director for PureFormulas.com, which is #372 in the IR Top 500 list. Yevgeny manages all paid search initiatives including comparison shopping engines, marketplaces, google bing and yahoo. He has thorough experience in traffic generation and conversion within the ecommerce world which he covers in his personal blog yevgenysenkevich.com." --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Yevgeny Senkevich Yevgeny Senkevich is a digital marketing director for PureFormulas.com, which is #372 in the IR Top 500 list. Yevgeny manages all paid search initiatives including comparison shopping engines, marketplaces, google bing and yahoo. He has thorough experience in traffic generation and conversion within the ecommerce world which he covers in his personal blog yevgenysenkevich.com. by [Why Treat Each SKU as a Unique Business?](https://www.websitemagazine.com/marketing/why-treat-each-sku-as-a-unique-business) [by Yevgeny Senkevich](https://www.websitemagazine.com/marketing/author/yevgeny-senkevich) [![Why Treat Each SKU as a Unique Business?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/sku_100x100-3-1-1-1.png)](https://www.websitemagazine.com/marketing/why-treat-each-sku-as-a-unique-business) [Most ecommerce stores and businesses consider growth online a big priority. They merchandise their way to ...](https://www.websitemagazine.com/marketing/why-treat-each-sku-as-a-unique-business) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)