A study conducted by Shareaholic indicated that approximately 24 percent of the visitors received by a group of 300,000 websites was social traffic. This means that if social traffic is not part of your mix, you are missing out on a lot of potential leads.
Since social sites are being flooded by users because of the ease of setting up an account, you need to be creative if you want to stand out and attract social traffic to your site. Today we are going to look at three simple ways to attract more social traffic.
3 Tip for Attracting Social Traffic
1. Use Proven Copywriting Formulas
Why re-invent the wheel? Using a proven copywriting template can be helpful in increasing click-through rates (CTRs). Here is one example:
- Identify - Talk about a common pain point of your ideal customer.
- Agitate - Elaborate on the most painful part of that problem.
- Solve - Tease the solution with a call-to-action (CTA) to your site.
You can find 26 more awesome copywriting tips at: https://blog.bufferapp.com/copywriting-formulas
2. Tap Into Google Hangouts on Air
Hangouts On Air - HOAs allow you to organize webinars directly through G+. You can also use HOAs to record videos. They are available on YouTube and at the moment, they are easy to rank as well. Here is an example of an HOA ranking:
Take full advantage of HOAs by promoting it socially and using the resulting video to attract search traffic as well. If you are not sure how to rank a video in Google, be sure to check out "3 Ways to Generate Search Traffic without PPC."
3. Twitter Chat
With Google once again indexing tweets, hosting a Twitter chat is a great way to spur engagement with your brand and leverage user generated content. Here is a good example of a SEMrush Twitter Chat: https://www.semrush.com/blog/social-media-impact-seo/
Bufferapp has put together a solid guide on how to join or host a Twitter chat if you are interested in hosting one of your own.
Tricks of the Trade
What is your favorite way to attract social traffic? Any tips or tricks you like to use?