Google has released a few major updates to its search algorithm over the last 12 months or so, taking many websites by surprise. There have already been multiple updates in 2019; the most recent one occurred on March 12th, 2019.
More than 50% of companies saw their rankings dip after any given update; most have never recovered. A similar drop in ratings was witnessed starting from the summer of 2018.
In this article, we will explore the biggest and most influential changes over the last year; EVERY single update is not included.
Even though not all updates are covered, we encourage you to use this article as a checklist for your business.
Our hope is that you, the business owner, will go through this list and: