--- title: Google Introduces Breadcrumb-Like Mobile Search Results description: Most often used on ecommerce websites, breadcrumb navigation shows users how they got to the page t... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-May-01-2023-09-41-49-8482-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Google Introduces Breadcrumb-Like Mobile Search Results ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/seo/author/amberly-dressler) 21 Apr, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/seo/google-introduces-breadcrumb-like-mobile-search-results-](mailto:?Body=https://www.websitemagazine.com/seo/google-introduces-breadcrumb-like-mobile-search-results-) - Link Copied! ![Google Introduces Breadcrumb-Like Mobile Search Results](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-May-01-2023-09-41-49-8482-PM.png) **Most often used on ecommerce websites, breadcrumb navigation shows users how they got to the page they are currently viewing.** In theory, breadcrumb navigation can improve the user experience and help increase conversion because a user knows how to, for example, get back to the page they were just viewing, like from a product search results page to an individual product page and then back to the search results.  ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/living-spaces-coffee-table-example-2-1-1-1.png?width=500&height=234&name=living-spaces-coffee-table-example-2-1-1-1.png) What's more, when brands [mark up breadcrumb information](https://developers.google.com/structured-data/breadcrumbs) in the body of a Web page, Google can use it to understand and present the information on their pages in its search results. Google has now [updated its algorithms](https://googlewebmastercentral.blogspot.com/2015/04/better-presentation-of-urls-in-search.html) that display URLs in the search results to better reflect the names of websites for mobile searches, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format (see screenshot below, a result from the query "history of pizza"). ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/history-of-pizza-breadcrumbs-2-1-1-1.png?width=500&height=410&name=history-of-pizza-breadcrumbs-2-1-1-1.png) In addition to this update, Google is also introducing support for schema.org structured data for websites to signal to its algorithms: \*The website name to be used instead of the domain name \*The URL structure of the URL as breadcrumbs Finally, it should be noted that these changes are rolling out gradually and only affect mobile results.  --- --- ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/seo/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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