Across industries, businesses are trying to find and act on the best ways to present information to mobile Web users.
One initiative is the open source Accelerated Mobile Pages (AMP) Project from Google, which "embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere." Interested in learning more? Here are a few quick facts about AMP.
AMP Optimizes Images
Google removes image data that is invisible to users (e.g., thumbnail and geolocation metadata). For JPEG images, Google also reduces quality and color samples if they are higher than necessary. Another way AMP optimizes images is by decreasing the quality of JPEG images when there is an indication that this is desired by the user or for very slow network conditions (as part of AMP Lite discussed below). Read more here.
Six-Hundred Million Pages are Available in the AMP Format
Since AMP was announced in 2015, a large number of publishers have adopted AMP. Today, 600 million pages across 700,000 different domains are available in the AMP format. Read more here.
There's a Sandbox for That
Google offers a developer testing sandbox available at g.co/ampdemo/cache to test accessing a site via Google Search. Read more here.
Forms are Supported in AMP
In Oct. 2016, Google launched support for forms in AMP HTML. With the "amp-form" extension, the