While your enterprise might be slow to adopt Google's Accelerated Mobile Pages (AMP), others seem to be doing so at a relatively decent rate.
In his "Search and the mobile content ecosystem" session at Google I/O, Richard Gingras revealed that Google has now indexed over 125 million AMP docuemnts across 640,000 domains. That's obviously a drop in the bucket compared to the trillions of documents on the Web currently, but it's certainly a good start.
Gingras also indicated that Google will be expanding AMP to the iOS and Android applications and branching out to new content verticals with recipes first up which may also further drive growth for project.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.