The State of Content [Infographic]

Across industries, organic search traffic remains a top driver of website visits (if not the number one source, then second only to direct traffic). 
One way in which brands have helped improve their search rankings - so that their pages are deemed relevant and valuable by the search engines - is through the creation of content (e.g., blogs, whitepapers, infographics, ebooks, surveys). As companies mature in their content strategies, it is a good time to evaluate the current ecosystem.

CopyPress interviewed 300 in-house marketers, agencies and freelance creatives to learn about everything from the types of content being produced to obstacles creators face. Here are some highlights of what CopyPress found: