Across industries, organic search traffic remains a top driver of website visits (if not the number one source, then second only to direct traffic). One way in which brands have helped improve their search rankings - so that their pages are deemed relevant and valuable by the search engines - is through the creation of content (e.g., blogs, whitepapers, infographics, ebooks, surveys). As companies
mature in their content strategies, it is a good time to evaluate the current ecosystem.
CopyPress interviewed 300 in-house marketers, agencies and freelance creatives to learn about everything from the types of content being produced to obstacles creators face. Here are some highlights of what CopyPress found:
Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.