There are only so many ways brands can customize their Twitter profiles to make a good impression on visitors and entice them to hit the "follow" button.
One of the most important profile elements to customize is the bio section. In fact, Twitter users oftentimes look at the bio section specifically for help making the decision whether or not to follow a brand's handle. Moreover, the bio section can serve as a place to highlight marketing or customers service initiatives.
Unfortunately, some brands are not using this valuable space to its full advantage. To make sure your brand is using this section to its full potential, get some ideas from the ten terrific Twitter bios featured below:
Why it's Terrific: Adweek lets visitors know exactly what type of brand it is by featuring a short and to-the-point description in its bio. In addition, the company leverages its bio space to promote its weekly chat initiative and associated hashtag (#AdweekChat).
Why it's Terrific: Barkbox not only uses its bio to accurately describe its business, but also to let visitors know that it gives back to the animal community by giving 10 percent of profits to rescues.
Why it's Terrific: RedEye does a good job at describing its brand and the content it covers with its brief bio section. What really stands out, however, is that the company promotes its iPad publication with a short link as well as its Facebook presence.
Why it's Terrific: Rocket Burger Bar leverages its bio section to reach out to local customers. The company features an informative description as well as its address and links to the handles of local sister restaurants.
Why it's Terrific: Salesforce uses its bio section to highlight what type of content the company tweets. What really stands out, however, is that the company features the days and hours when it has employees active to answer questions or comments on the social network.
Why it's Terrific: Volkswagen uses its bio to clearly state that this is the official account for the company's USA customers. In addition, Volkswagen encourages anyone who needs assistance with their VW vehicle to use the hashtag #VWCares in their tweets for assistance. Lastly, Volkswagen includes a short link to its terms of service in its bio.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.