The social sharing platform has announced the integration of Social Sign In to its suite of social plug-ins, which enables users to log in to a website using their existing social profiles from three of the Web's largest social networks - Google, Facebook and Twitter.
The new feature offers site owners the option to host the technology on their own sites, giving them access to customer information and databases. This means that Social Sign In is not only valuable for consumers, who can easily login to a new website without creating a new user profile, but it also allows publishers to take advantage of the data that is connected to consumers' social identities. Additional benefits of offering social login include improved consumer engagement metrics and increased time spent on-site.
"Consumers increasingly want personalized content experiences but resist the inefficiencies and hassle of unique registrations at each site they visit. Social Sign In gives consumers a more interactive connection to the site while providing publishers with accurate authentication and demographic data," says Charlie Reverte, Head of Publisher Products at AddThis. "Our goal is to use social infrastructure to strengthen the consumer-publisher connection by speeding up registration and sign-in with a secure, privacy-assured process."
AddThis says the new feature will be available on more than 14 million domains, and will support 1.3 billion-plus users monthly.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.