--- title: Social Media Marketing Magazine | News, Tips, Insights & Thought Leadership | Luis Sanz description: Based in Olapic's New York headquarters, Sanz serves two roles as Chief Technology Officer and head of product development. Sanz's deep technical background fueled the development of Olapic's proprietary predictive algorithm, Photorank that analyzes more than 45 different aspect of an image to determine the likelihood an image has to trigger a purchase. Raised in Zaragoza, Spain, Sanz earned a Master's Degree in electrical engineering from University of Zaragoza, completing a thesis in Active Noise Control using Machine Learning. Sanz also holds an MBA from Columbia University in New York, where he co-founded Olapic in 2010. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Luis Sanz Based in Olapic's New York headquarters, Sanz serves two roles as Chief Technology Officer and head of product development. Sanz's deep technical background fueled the development of Olapic's proprietary predictive algorithm, Photorank that analyzes more than 45 different aspect of an image to determine the likelihood an image has to trigger a purchase. Raised in Zaragoza, Spain, Sanz earned a Master's Degree in electrical engineering from University of Zaragoza, completing a thesis in Active Noise Control using Machine Learning. Sanz also holds an MBA from Columbia University in New York, where he co-founded Olapic in 2010. by [Instagram is Still a Marketing Powerhouse: Tips for a Post-Algorithmic World](https://www.websitemagazine.com/social-media/instagram-is-still-a-marketing-powerhouse-tips-for-a-post-algorithmic-world) [by Luis Sanz](https://www.websitemagazine.com/social-media/author/luis-sanz) [![Instagram is Still a Marketing Powerhouse: Tips for a Post-Algorithmic World](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/instagram-logo-icon-Jan-23-2023-02-30-35-4861-PM-3-3-1.png)](https://www.websitemagazine.com/social-media/instagram-is-still-a-marketing-powerhouse-tips-for-a-post-algorithmic-world) [Instagram recently announced that, to improve the visibility of posts, it will be following in the footsteps ...](https://www.websitemagazine.com/social-media/instagram-is-still-a-marketing-powerhouse-tips-for-a-post-algorithmic-world) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)