--- title: Social Media Marketing Magazine | News, Tips, Insights & Thought Leadership | Margaret Lucas description: Margaret Lucas is the Digital Strategist at Nicho, a visual marketing platform that brings branded and user-generated content into one place. Margaret is responsible for ideating, launching and executing digital, social media and content marketing programs to meet business and brand goals. She has guided companies like MTV, Nokia and the American Cancer Society in their quest to stay relevant and evolve in today's always connected world. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Margaret Lucas Margaret Lucas is the Digital Strategist at Nicho, a visual marketing platform that brings branded and user-generated content into one place. Margaret is responsible for ideating, launching and executing digital, social media and content marketing programs to meet business and brand goals. She has guided companies like MTV, Nokia and the American Cancer Society in their quest to stay relevant and evolve in today's always connected world. by [Capture and Convert: 4 Ways to Get Consumer Attention and Keep It](https://www.websitemagazine.com/social-media/capture-and-convert-4-ways-to-get-consumer-attention-and-keep-it) [by Margaret Lucas](https://www.websitemagazine.com/social-media/author/margaret-lucas) [![Capture and Convert: 4 Ways to Get Consumer Attention and Keep It](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/digital-marketing_collage_100x100-Jan-23-2023-02-21-46-8172-PM-1-1-1.png)](https://www.websitemagazine.com/social-media/capture-and-convert-4-ways-to-get-consumer-attention-and-keep-it) [Today's consumer has an average attention span of eight seconds, down from 12 in 2013 (that's shorter than a ...](https://www.websitemagazine.com/social-media/capture-and-convert-4-ways-to-get-consumer-attention-and-keep-it) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)