Facebook Expands Audience Network Ad Formats

Peter Devereaux
by Peter Devereaux 12 Aug, 2015
Facebook Expands Audience Network Ad Formats

Facebook has unveiled an expansion of ad types and formats available in its Audience Network.

The Audience Network was launched just a year ago as a way to help developers monetize their apps with Facebook Ads. With the expansion, Facebook is making two of its best performing units available off Facebook to empower Audience Network publishers and drive better results for advertisers.

For starters, publishers can now bring the autoplay video ads experience from Facebook directly to their apps by upgrading to the latest SDK for iOS and Android and utilizing the new MediaView. Facebook notes, however, that video demand will compete with native display in the same auction to maximize yield for each impression served.

In addition to autoplay video ads, publishers who already use Audience Network full screen interstitials will be eligible to deliver Dynamic Product Ads, Carousel Ads and Click-to-Play Video without changes to their existing placements.

Dynamic Product Ads, for example, enable advertisers to create relevant and timely ads based on the products people have visited in their website or app. Conversely, Carousel Ads give advertisers full screen interstitials to showcase compelling imagery for their mobile app, enabling them to showcase up to five images within a single ad unit. Lastly, Click-to-Play Video is a full screen interstitial that provides people with complete control over their experience.

"We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers," the social network said in its announcement.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.