--- title: Game On, Groupon. LivingSocial Makes a Splash description: "UPDATE: Looks like Google is about to get in on the game, too. This fact sheet uncovers Google Offer..." image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/cashpuzzle-Jan-23-2023-02-19-10-4418-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Game On, Groupon. LivingSocial Makes a Splash ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [by Michael Phillips](https://www.websitemagazine.com/social-media/author/michael-phillips) 21 Jan, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/game-on-groupon-livingsocial-makes-a-splash-google-offers-announced](mailto:?Body=https://www.websitemagazine.com/social-media/game-on-groupon-livingsocial-makes-a-splash-google-offers-announced) - Link Copied! ![Game On, Groupon. LivingSocial Makes a Splash](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/cashpuzzle-Jan-23-2023-02-19-10-4418-PM-1-1-1.jpg) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/cashpuzzle-Jan-23-2023-02-19-10-7733-PM-1-1-1.jpg?width=75&height=75&name=cashpuzzle-Jan-23-2023-02-19-10-7733-PM-1-1-1.jpg)   **UPDATE**: *Looks like Google is about to get in on the game, too. [This fact sheet uncovers Google Offers](https://www.scribd.com/mobile/documents/47286019). That didn't take long, after Groupon famously rebuffed Google's $6 billion buyout offer.*   In one swift motion, LivingSocial emerged this week as Groupon's most serious competitor. On Wednesday morning, January 19, LivingSocial offered a $20 Amazon.com gift card for $10. And by that same evening, 1,000,000 had been sold - at a rate of 85 per second. That's faster than any of Groupon's deals including The Gap, which sold about 10 per second. Of course, Amazon invested $175 million in LivingSocial in December 2010. It makes sense, then, that LivingSocial's coming out party was hosted by Amazon. It's particularly interesting that the first big deal from the newcomer is an online deal. While LivingSocial also offers localized, brick-and-mortar deals, the Amazon coupon has done enough to claim some online-only mindshare with consumers and advertisers. Groupon, on the other hand, has branded itself as a local deal site. LivingSocial might have delivered a very public uppercut to Groupon but they are hardly the only ones looking for a piece of the group-sourced pie. Yelp.com recently started offering daily deals, YouSwoop and Woot.com have been around a while, Restaurant.com is in the mix, Tippr.com is new but gaining momentum and Facebook has been very quiet about their daily deal offerings ... for now. Your move, Groupon.   ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [Michael Phillips](https://www.websitemagazine.com/social-media/author/michael-phillips) Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. - - - - [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Phillips", "url" : "https://www.websitemagazine.com/social-media/author/michael-phillips" }, "dateModified" : "2023-05-01T22:18:24.315Z", "datePublished" : "2011-01-21T06:00:00.000Z", "headline" : "Game On, Groupon. 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