--- title: Identify Promoted Posts on Social description: Unmetric has expanded the availability of its Promoted Post Detection feature to its Analyze product... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-18-1758-PM-4-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Identify Promoted Posts on Social ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 15 Apr, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/identify-promoted-posts-on-social](mailto:?Body=https://www.websitemagazine.com/social-media/identify-promoted-posts-on-social) - Link Copied! ![Identify Promoted Posts on Social](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-18-1758-PM-4-1-1.png) **Unmetric has expanded the availability of its Promoted Post Detection feature to its Analyze product.**   Analyze for social media analysts is one of Unmetric's three core products, alongside Discover for brand content creators and Track for marketers. The integration of [Promoted Post Detection](https://unmetric.com/promoted-post-detection/) with Analyze enables social media analysts to see what posts are promoted and organic for more than 40,000 brands across industries.   Promoted Post Detection was previously available as a separate add on feature and only tracked a limited number of brands that users selected. The feature leverages machine learning algorithms to identify and sort paid and organic Facebook posts with up to 95 percent accuracy. What's more, the feature provides insights that help social media analysts compare their own brand's internal paid and organic content, as well as benchmark performance against competitors and other brands doing well with promoted content on Facebook.   With the integration, analysts will see paid posts tagged as "Promoted" and organic posts tagged as "Organic." That said, Promoted Post Detection needs five days of engagement data to make its predictions, which means that posts that are not five days old will be flagged as "New." It is also important to note that each tag includes a probability value to indicate how confident Unmetric is about the prediction. Users, however, have the ability to set a threshold value of their choice to identify promoted posts.   "Since launching Promoted Post Detection last year, we've fine-tuned the detection algorithms, and with the improved model and larger available data set, we're able to provide probability values along with predictions," said Aswani Yeraguntla, director, predictive and business analytics for Unmetric. "These updates provide our clients with additional tips and insights into the paid strategies of thousands of brands and have made it simple for social media analysts to automatically generate and download their own reports on demand - saving additional time and resources."   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Social Media [![The Relationship Between Cryptocurrency and Social Media](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bitcoin-dollar-3-1-1-1.png) The Relationship Between Cryptocurrency and Social Media](https://www.websitemagazine.com/social-media/the-relationship-between-cryptocurrency-and-social-media) [![Self-Serve Search Advertising at Pinterest](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-30-42-2512-PM.png) Self-Serve Search Advertising at Pinterest](https://www.websitemagazine.com/social-media/self-serve-search-advertising-at-pinterest) [![Snapchat Is Playing A Dangerous Digital Ad Game](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snapchat22717-Jan-23-2023-02-14-14-0736-PM-1-1-1.jpg) Snapchat Is Playing A Dangerous Digital Ad Game](https://www.websitemagazine.com/social-media/snapchat-is-playing-a-dangerous-digital-ad-game) [![Facebook Goes Offline for Better Ads & More Conversions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/facebook-fade_200x200-2-1-1-1.jpg) Facebook Goes Offline for Better Ads & More Conversions](https://www.websitemagazine.com/social-media/facebook-goes-offline-for-better-ads-more-conversions) [![Social Advertising for Online Store Owners](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-53117-Jan-23-2023-02-30-50-8313-PM-1-1-1.jpg) Social Advertising for Online Store Owners](https://www.websitemagazine.com/social-media/social-advertising-for-online-store-owners) [![Inbound Social: How to Listen, Learn & Leverage Incoming Conversations](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people64b3f68ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) Inbound Social: How to Listen, Learn & Leverage Incoming Conversations](https://www.websitemagazine.com/social-media/inbound-social-how-to-listen-learn-leverage-incoming-conversations) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:19:00.585Z", "datePublished" : "2016-04-15T05:00:00.000Z", "headline" : "Identify Promoted Posts on Social", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-18-1758-PM-4-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/identify-promoted-posts-on-social", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Identify Promoted Posts on Social", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```