Instagram Gets Personal

Instagram's Explore tab is helping users not only discover popular content anymore, but also content that is relevant to their interests.

In a brief Facebook post, Instagram co-founder Mike Krieger revealed that the social network is now featuring more personalized content in the Explore tab.

"If it's been a while since you checked out the Instagram Explore page, give it a whirl; the team's been working on incorporating personalized content in there now, too," the Facebook post stated.

This is good news for consumers because it will help them find more tailored content and users to follow. That said, the announcement could also benefit brands on Instagram, because if their content is fortunate enough to get featured in the Explore tab it will be seen by a more relevant audience who is more likely to engage with the content.

Peter Devereaux

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