Bloggers, experts, reality stars, TV personalities - there's never been a better time for them to capitalize on their social following as they are given more tools by the day in which to earn revenue for themselves and for the partners they post on behalf.
With influencer marketing on Instagram alone expected to reach $2 billion by 2019
according to mediakix, it's an area many are looking to capitalize. Amazon, for example, announced
its own influencer marketing program and advertising companies that have been ahead of their time in other areas are releasing solutions for the strategy.
engage:BDR, for instance, was an early player in programmatic advertising and has now launched IconicReach, an influencer advertising platform for Instagram.
"We are excited about the launch of IconicReach and to provide this new channel to our customers. The new platform will enable them to expand their marketing efforts across new channels on a much larger scale than ever before, and all in one central location," said Ted Dhani, CEO of engage:BDR. "Through extensive research, testing, and customer feedback, we knew that our customers sought a central platform to connect authentically with social influencers, and we seized the opportunity. We feel this is going to be instrumental in helping our clients leverage influencers and brands to quickly scale their reach in effective ways."
According to the company, IconicReach will match influencers to advertisers' needs - factoring in variables like budget, vertical, post frequency and more. Marketers will be able to browse targeted lists or the platform's full roster of influencers, making it easier for brands to authentically connect with influencers - facilitating the process through discovery, creative management, invitation, campaign verification and payment.
For further insights into influencer marketing, read:
Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.