In the realm of social advertising there are two types of people - those who believe in their ability to perform and produce a return on spend and those who don't believe the hype.
While millions of businesses (both small and large) have advertised their products and services on Facebook, for example, it's not uncommon to hear stories of campaigns gone wrong and missing their performance marks.
A new survey out from Weebly, for example, reveals, in fact, that some 62 percent indicate their paid ads on Facebook are missing their targets, despite the platform's numerous marketing tools that allow them to do just that.
While it makes sense to participate on the Facebook (87 percent of those surveyed by Weebly do so), most don't use paid campaigns to grow reach and boost their posts.
Of those surveyed, 82 percent have spent less than $50 on a Facebook ad campaign. And more than half - 52 percent - say they don't buy ads on Facebook at all.
That certainly doesn't bode well for the future of Facebook or any social media network looking to drive revenue through advertising (Pinterest, Twitter or Snapchat).
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.