Social CRM Functionality with Awareness

Social marketing management software provider Awareness has expanded the functionality of its Social CRM suite with the launch of a new Facebook Campaign Manager.

The product, available to customers of the Awareness Social Marketing Hub, provides the ability to implement promotions on Facebook (creating and managing custom tabs) while collecting social profile data and integrating it with CRM and marketing automation platforms, such as, Marketo and Eloqua.

"The social realm is where companies and prospects increasingly meet each other," saysDavid Carter, CTO for Awareness Inc." Whether companies are targeting business prospects with white papers and educational content, or offering specials to end consumers, they now have the insight to understand what motivates prospects to purchase."