--- title: The Most-Loved Brands Are... description: These global companies are feeling the social love to the tune of being the favorites of the Web. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-18-1758-PM-Apr-10-2023-01-45-59-4774-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Most-Loved Brands Are... ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/social-media/author/amberly-dressler) 16 Aug, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/the-most-loved-brands-are](mailto:?Body=https://www.websitemagazine.com/social-media/the-most-loved-brands-are) - Link Copied! ![The Most-Loved Brands Are...](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-18-1758-PM-Apr-10-2023-01-45-59-4774-PM-1-1.png) **Social media marketers responsible for the day-to-day management of their Facebook Pages may not have the same warm-and-fuzzy feelings about the network, but it is clear that Facebook is doing its part to keep user loyalty.** [NetBase](https://www.netbase.com/), a provider of enterprise social analytics, released its third annual "Brand Passion Report: Top 100 Global Brand Love List" this week finding that Facebook is the most-loved brand in the U.S. NetBase comes to this conclusion by examining brand conversations across the social Web (Twitter, Facebook, Instagram, Tumblr and millions of other sources during a one-year period from May 2016 through July 2017). NetBase's technology is then able to measure consumer emotions toward a brand based on volume, passion intensity, net sentiment and brand passion index, which resulted in the following rankings: 1. Facebook 2. Amazon 3. eBay 4. Apple 5. Snap (highest debut) 6. Disney 7. Pok‚Äö√†√∂¬¨¬©mon Go 8. Etsy 9. Netflix 10. Sony Not surprisingly (due to increased social activity and monitoring of that activity), NetBase found that consumers are increasingly vocal about their favorite brands, with an increase of more than 40 percent of "brand love" via social media compared to last year. Some brands that are climbing the ranks include Target (number 18 and 473 percent increase in "social love), Gucci (number 17 and 230 percent increase), T-Mobile (number 56 and 164 percent growth), Sephora (48, + 147 percent) and Nutella Ferrero (47, + 144 percent). Snap (the parent company of Snapchat, number 5), Tesla (28) and Puma (41) all made their way onto the list for the first time. If we had to bet, we'd wager that Kylie Jenner had something to do with Puma's increase in positive social activity due to her incredible social media presence and her followers' propensity to be [influenced](https://www.websitemagazine.com/ecommerce/influencer-marketing-for-everyday-ecommerce-brands) by the products she promotes (read, "[Should Kylie Jenner Go to Jail?](https://www.websitemagazine.com/blog/should-kylie-jenner-go-to-jail)").  ![puma](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/puma-1-1-1.png "puma") ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/social-media/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Social Media [![The Relationship Between Cryptocurrency and Social Media](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bitcoin-dollar-3-1-1-1.png) The Relationship Between Cryptocurrency and Social Media](https://www.websitemagazine.com/social-media/the-relationship-between-cryptocurrency-and-social-media) [![Self-Serve Search Advertising at Pinterest](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-30-42-2512-PM.png) Self-Serve Search Advertising at Pinterest](https://www.websitemagazine.com/social-media/self-serve-search-advertising-at-pinterest) [![Snapchat Is Playing A Dangerous Digital Ad Game](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snapchat22717-Jan-23-2023-02-14-14-0736-PM-1-1-1.jpg) Snapchat Is Playing A Dangerous Digital Ad Game](https://www.websitemagazine.com/social-media/snapchat-is-playing-a-dangerous-digital-ad-game) [![Facebook Goes Offline for Better Ads & More Conversions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/facebook-fade_200x200-2-1-1-1.jpg) Facebook Goes Offline for Better Ads & More Conversions](https://www.websitemagazine.com/social-media/facebook-goes-offline-for-better-ads-more-conversions) [![Social Advertising for Online Store Owners](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-53117-Jan-23-2023-02-30-50-8313-PM-1-1-1.jpg) Social Advertising for Online Store Owners](https://www.websitemagazine.com/social-media/social-advertising-for-online-store-owners) [![Inbound Social: How to Listen, Learn & Leverage Incoming Conversations](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people64b3f68ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) Inbound Social: How to Listen, Learn & Leverage Incoming Conversations](https://www.websitemagazine.com/social-media/inbound-social-how-to-listen-learn-leverage-incoming-conversations) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/social-media/author/amberly-dressler" }, "dateModified" : "2023-05-01T22:29:04.971Z", "datePublished" : "2017-08-16T05:00:00.000Z", "headline" : "The Most-Loved Brands Are...", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-18-1758-PM-Apr-10-2023-01-45-59-4774-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/the-most-loved-brands-are", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "The Most-Loved Brands Are...", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```