--- title: Tumblr Tests the Social Commerce Waters description: Tumblr is testing out the social commerce waters, as the company has unveiled a new feature that add... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-Apr-10-2023-01-47-05-0228-PM-2-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Tumblr Tests the Social Commerce Waters ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 03 Dec, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/tumblr-tests-the-social-commerce-waters](mailto:?Body=https://www.websitemagazine.com/social-media/tumblr-tests-the-social-commerce-waters) - Link Copied! ![Tumblr Tests the Social Commerce Waters](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-Apr-10-2023-01-47-05-0228-PM-2-1.png) **Tumblr is testing out the social commerce waters, as the company has unveiled a new feature that adds calls-to-action on certain posts - including a "Buy" button.** According to Tumblr's [announcement](https://staff.tumblr.com/post/104185684560/clever-new-button-on-certain-posts-heres-how-you), the new buttons are currently being displayed on posts coming from just a handful of sites, including Etsy, Artsy, Kickstarter and DoSomthing. The company notes that the calls-to-action enable users to bring their followers one click closer to the content being shared. It is important to note, however, that while posts coming from Etsy display a "Buy" button, posts from some of the other sites generate different calls-to-action, such as "Browse." This announcement is just one of many social commerce features launched by social networks in 2014. In fact, both [Facebook](https://www.websitemagazine.com/blog/2014/07/18/facebook-shakes-up-social-commerce) and [Twitter](https://www.websitemagazine.com/blog/2014/09/08/social-commerce-evolves-with-twitter-s-buy-now-button) announced the testing of "Buy" and "Buy Now" buttons over the summer. Moreover, Curalate launched a feature back in August called "[Like2Buy](https://www.websitemagazine.com/blog/social-media/archive/2014/08/29/making-instagram-shoppable)," which enables retailers to make their Instagram feeds shoppable. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/tumblrcommerce-Jan-23-2023-02-22-08-7228-PM-1-1-1.png?width=501&height=634&name=tumblrcommerce-Jan-23-2023-02-22-08-7228-PM-1-1-1.png) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:33:53.661Z", "datePublished" : "2014-12-03T06:00:00.000Z", "headline" : "Tumblr Tests the Social Commerce Waters", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-Apr-10-2023-01-47-05-0228-PM-2-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/tumblr-tests-the-social-commerce-waters", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Tumblr Tests the Social Commerce Waters", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```