--- title: Software and SaaS News, Tips, and Thought Leadership | SaaS Tips, Software Engineering Blog, and Software News | Jason Nyhus description: Jason Nyhus has worked at the forefront of the ecommerce industry for the last 20 years. Currently the vice president of global marketing and communications at Digital River, Jason spends his days focused on how high-tech brands can build long-term relationships with their customers through a direct-to-consumer ecommerce channel. From how to adapt to meet ever-changing customer demands through new and innovative monetization models, to building a global ecommerce solution that takes a localized approach, Jason anticipates what is hot and what is next in commerce. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Jason Nyhus Jason Nyhus has worked at the forefront of the ecommerce industry for the last 20 years. Currently the vice president of global marketing and communications at Digital River, Jason spends his days focused on how high-tech brands can build long-term relationships with their customers through a direct-to-consumer ecommerce channel. From how to adapt to meet ever-changing customer demands through new and innovative monetization models, to building a global ecommerce solution that takes a localized approach, Jason anticipates what is hot and what is next in commerce. by [The Value of Subscriptions](https://www.websitemagazine.com/software/the-value-of-subscriptions) [by Jason Nyhus](https://www.websitemagazine.com/software/author/jason-nyhus) [![The Value of Subscriptions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/subscribed743f98ec5e163acbc5dff0000ff1aaa-3-1-1-1.png)](https://www.websitemagazine.com/software/the-value-of-subscriptions) [Across industries, brands are embracing the subscription model now more than ever. From software to apparel, ...](https://www.websitemagazine.com/software/the-value-of-subscriptions) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)